Varsity Brands, a premier platform for team sports and spirit solutions, recently announced the launch of a new broad-based employee ownership program. Varsity Brands joined the KKR portfolio after being acquired in August 2024.  

Varsity Brands introduced the ownership program at a launch event on November 8, held at its Dallas headquarters and simulcast across nine facilities across the United States and the Dominican Republic. In the video below, you can see how Varsity’s 7,200+ employees reacted to the news and what it means to them to become owners in the business.